Privacy Policy

Last Updated: 3 July 2025

Signexa Broadcast LTD (“the Company”, “we”, “us”, or “our”) is committed to protecting the privacy and security of your personal data. This Privacy Policy explains how we collect, use, store, and share your personal information, and your rights in relation to that information, in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Name: Signexa Broadcast LTD

Registered Address: [Unit 15a Bechers House, Charnock Road, Liverpool, L9 7ET]

Contact Email for Data Protection: info@signexabroadcast.com]

Website: [www.signexabroadcast.co.uk]

For the purposes of data protection law, Signexa Broadcast LTD is the ‘data controller’ of the personal data we process, unless otherwise stated.

2. The Personal Information We Collect

We may collect and process various types of personal information, depending on your interaction with us:

a) For Hirers/Clients (Existing & Potential):

Identity Data: Name, title, company name, job title, photo ID (for new clients).
Contact Data: Billing address, delivery address, email address, telephone numbers, utility bills.
Financial Data: Bank account details (for payments), payment card details (though we typically use secure third-party payment processors), company registration details, security deposit details.
Transaction Data: Details about equipment you have hired from us, payments to and from you.
Communication Data: Records of communications between us (emails, phone calls).
Technical Data: IP address, browser type and version, time zone setting and location, operating system and platform, and other technology on the devices you use to access our website (if applicable).
Usage Data: Information about how you use our website, products, and services (if applicable).

b) For Suppliers/Business Contacts:

Identity Data: Name, title, company name, job title.
Contact Data: Business address, email address, telephone numbers.
Financial Data: Bank account details (for payments).
Communication Data: Records of communications between us.

c) For Website Visitors:

Technical Data: IP address, browser type and version, time zone setting and location, operating system and platform, and other technology on the devices you use to access our website.
Usage Data: Information about how you use our website, products, and services. (Collected via cookies – please see our separate Cookie Policy.)

We do not generally collect ‘special categories’ of personal data (e.g., health information, racial or ethnic origin) or data relating to criminal convictions.

3. How We Collect Your Personal Information

Most of the personal information we process is provided to us directly by you for one of the following reasons:

When you make an enquiry about our equipment or services.
When you create an account with us.
When you place an order for equipment hire.
When you communicate with us by phone, email, or post.
When you request a quote or information from us.
When you provide us with services as a supplier.
When you visit our website (through cookies, see section 11).

We may also receive personal data indirectly from the following sources in the following scenarios:

Publicly available sources: Such as Companies House, professional directories, or business social media (e.g., LinkedIn), for business development or verification purposes.
Referrals: From existing clients or business partners who recommend our services.
Third-party service providers: For example, credit reference agencies for credit checks (with your explicit consent where required).

4. How and Why We Use Your Personal Information (Lawful Bases)

Under the UK GDPR, we must have a lawful basis to process your personal data. We rely on the following lawful bases:

a) Performance of a Contract:

To process your equipment hire orders and deliver the services you have requested.
To manage our relationship with you, including notifying you about changes to our terms or privacy policy.
To process payments, invoices, and deposits.
To manage supplier contracts and payments.

b) Legal Obligation:

To comply with our legal and regulatory obligations, such as tax and accounting requirements.
To verify your identity as required by law.
To respond to lawful requests from public authorities.

c) Legitimate Interests:

We process your data where it is necessary for our legitimate interests (or those of a third party), provided that your interests and fundamental rights do not override those interests. Our legitimate interests include:

To respond to your enquiries and provide quotes.
To maintain records of our communications and transactions for business administration, quality assurance, and dispute resolution.
To recover debts owed to us.
To ensure the security of our IT systems and premises.
To improve our products and services.
For fraud prevention and to protect our business interests.
To send you marketing communications (if you are an existing client and we believe you have a legitimate interest in receiving them, or where we have obtained your consent).

d) Consent:

Where we ask for your explicit consent for specific processing activities, such as sending you direct marketing communications about new products or special offers (if you are not an existing client where legitimate interest applies) or for certain types of cookies.
You are able to remove your consent at any time. You can do this by contacting us using the details in Section 1.

5. Who We Share Your Personal Information With

We may share your personal information with the following categories of third parties for the purposes outlined in Section 4:

Service Providers: Third-party companies who provide services to us, such as payment processors, IT support, cloud hosting, delivery and logistics companies, and professional advisors (e.g., accountants, lawyers). These providers are only permitted to use your data for the specific purposes we instruct them to.
Credit Reference Agencies: For new clients, we may share limited data to perform credit checks where necessary for contractual purposes.
Law Enforcement or Regulatory Authorities: When required by law or to protect our legal rights, property, or safety.
In the Event of Business Sale or Acquisition: If Signexa Broadcast LTD or its assets are acquired by a third party, personal data held by us may be one of the transferred assets.

We will not sell or rent your personal data to third parties for their marketing purposes.

6. International Transfers of Your Personal Data

We generally store and process your personal data within the UK. However, some of our third-party service providers may operate outside the UK or European Economic Area (EEA).

When your data is transferred outside the UK/EEA, we ensure it receives a similar degree of protection by ensuring at least one of the following safeguards is implemented:

The transfer is to a country deemed to provide an adequate level of protection for personal data by the UK government.
We use specific contracts approved for use in the UK, which give personal data the same protection it has in the UK (e.g., International Data Transfer Agreement (IDTA) or the International Data Transfer Addendum to the EU Standard Contractual Clauses).
The transfer is made to a US entity that is part of the Data Privacy Framework.

7. How We Store Your Personal Information and Data Security

Your information is securely stored on our secure servers and IT systems, which are protected by appropriate technical and organisational measures, including:

Access controls and authentication.
Encryption where appropriate.
Regular security assessments and updates.
Staff training on data protection and security.

While we strive to protect your personal data, no method of transmission over the internet or electronic storage is 100% secure.

8. How Long We Keep Your Personal Information

We will only retain your personal data for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Generally, we retain client and transaction data for a minimum of 6 years after the end of the financial year in which the contract ended, to comply with tax and accounting obligations. Marketing consent records are typically kept for 2 years from the last interaction or until you withdraw consent.

Upon expiry of the retention period, we will securely delete or anonymise your personal data.

9. Your Data Protection Rights

Under data protection law, you have specific rights regarding your personal data. These include:

Your right of access – You have the right to ask us for copies of your personal information.
Your right to rectification – You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
Your right to erasure (also known as ‘the right to be forgotten’) – You have the right to ask us to erase your personal information in certain circumstances.
Your right to restriction of processing – You have the right to ask us to restrict the processing of your personal information in certain circumstances.
Your right to object to processing – You have the right to object to the processing of your personal information in certain circumstances, particularly where we are relying on legitimate interests or for direct marketing.
Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.
Rights in relation to automated decision-making and profiling: You have the right not to be subject to a decision based solely on automated processing (including profiling) which produces legal effects concerning you or similarly significantly affects you, except in certain circumstances. Signexa Broadcast LTD does not currently engage in automated decision-making or profiling that would have such a significant effect.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us at info@Signexabroadcast.co.uk if you wish to make a request. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

10. How to Complain

If you have any concerns about our use of your personal information, you can make a complaint to us at info@signexabroadcast.co.uk or by post to Signexa Broadcast, Unit 15a Bechers House, Charnock Road, Liverpool, L9 7ET.

You can also complain to the ICO (Information Commissioner’s Office) if you are unhappy with how we have used your data. The ICO’s address:

Information Commissioner’s Office

Wycliffe House

Water Lane

Wilmslow

Cheshire

SK9 5AF

Helpline number: 0303 123 1113

ICO website: https://www.ico.org.uk

11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or regulatory reasons. The ‘Last Updated’ date at the top of this policy will indicate when it was last revised. We encourage you to review this policy periodically.